JÄGERMEISTER

+12K

INTERACTIONS

+16

EXPERIENCES

3

YEARS

THE BRIEF

All brands have been stepping up their game when it comes to their presence at music festivals and Jägermeister wanted to create something new, bigger, better, which would make them stand out.

THE CHALLENGE

The main requirement was for it to be replicated in various festivals during the season and have a low environmental impact. We explored different materials, techniques, and ideas.

THE EXPERIENCE

We wanted it to be a feature, not just another stand/activation. So we built a huge inflatable deer head. Inside, the experience unfolded: games, challenges, and various instagramable* posts became iconic during the festival days.

“The Deer” became a meeting point at festivals and what was initially planned to be activated for one year, ended being used for more than 3 years across music festivals around Spain.

Large inflatable dragon head with green, black, and red colors, featuring white horns with red tips, set up outdoors on a grassy area with a stage and buildings in the background.
People gathered outside a Jägermeister tent at a concert or festival, with a stage in the background and a city skyline visible.
Illuminated inflatable sculpture of a deer's head with large antlers at night.
Outdoor scene with a crowd of people waiting in line at a promotional event for Jägermeister, featuring a large inflatable bottle and a giant inflatable of a hand holding a shot glass, with a city building and a bridge in the background.
Inflatable beer-themed attraction featuring a giant Jägermeister bottle and a large green leaf-like structure with white and orange antlers.
An outdoor music festival at sunset with a large inflatable swan costume with red-tipped wings at a booth. People are walking nearby, and there is a stage in the distance with tents and trees around.

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