LAYS & PEPSI
12K
EVENT ATTENDEES
5
EXPERIENCES
4
DAYS
THE BRIEF
Quite frankly, in between all the UEFA Champions League Final sponsors, it’s hard to stand out. We were asked to create and build an immersive experience in Plaza del Sol in Madrid for fans, & guests from around the globe coming to see the final.
THE CHALLENGE
Standing out was a must, but not the only challenge we faced. We had to develop two independent experiences and brands coexisting: Lays & Pepsi, both had to be fairly represented and enjoyable.
THE EXPERIENCE
We created a cube-shaped installation, offering an in&out sensory experience, in which the audience would become the main player. Featuring a reactive LED exterior screen, a football anthem creator, and conductive graffiti walls which would react to touch.
Above Lay’s activation, we created a VIP terrace for Pepsi. Becoming the “hot spot” to watch concerts and shows.
SELECTED CLIENTS
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Diesel
Bershka
Oysho
Sunglass Hut
Maurice Lacroix
Inditex
Lego
Adidas
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Pepsi
Pepsi Max
Lay’s
Singha
Roku
Beam Suntory
Jagermeister
KFC
Belvedere
Lidl
Heineken
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Facebook
Mozilla
Instagram
Boiler Room
Google
Oculus
Microsoft
AT&T
MWC
Ericsson
Cisco Jasper
Movistar
Vodafone
Twitter
Reliance
Huawei
Sierra
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Momentum
Fuse
Tracy Locke
Future Impose
Solsona
Black Tomato Agency
Vice
Copa 90
Mcgarrybowen
Renown
Magnetic
Goodtimes Collective
KGA
JEFF
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Art Center
Inspiraction
AAA
Djs Contra La Fam
Unesco