LAYS & PEPSI

12K

EVENT ATTENDEES

5

EXPERIENCES

4

DAYS

THE BRIEF

Quite frankly, in between all the UEFA Champions League Final sponsors, it’s hard to stand out. We were asked to create and build an immersive experience in Plaza del Sol in Madrid for fans, & guests from around the globe coming to see the final.

THE CHALLENGE

Standing out was a must, but not the only challenge we faced. We had to develop two independent experiences and brands coexisting: Lays & Pepsi, both had to be fairly represented and enjoyable.

THE EXPERIENCE

We created a cube-shaped installation, offering an in&out sensory experience, in which the audience would become the main player. Featuring a reactive LED exterior screen, a football anthem creator, and conductive graffiti walls which would react to touch. 

Above Lay’s activation, we created a VIP terrace for Pepsi. Becoming the “hot spot” to watch concerts and shows.

Bright yellow hallway with a colorful mural that reads 'Bring the Flavor' featuring energetic drawings of food items, soccer balls, and abstract designs. The hallway has a curved ceiling with black speakers.
Crowd of people attending a concert at night in a city square, with a stage illuminated in the background, surrounded by historic buildings.
A woman holding a soccer ball, standing inside a small enclosed space with a green artificial turf floor and yellow walls, viewed from outside where two children are watching.
An outdoor stage set up in a city square with seating for a tennis event, featuring banners for Madrid 19 and a large crowd gathered around the stage and seating areas.
Curved, yellow, wave-like interior tunnel with doorways at the end, illuminated by warm yellow light.
Group of people gathering outside a UEFA Champions League and Lay's advertisement display, holding yellow umbrellas on a sunny day.
A woman with long hair and sunglasses looking at her reflection in a mirror, surrounded by other people in a brightly lit yellow environment.
Crowd of people at an outdoor event with large colorful promotional signage for the UEFA Champions League and Lay's chips, beneath a historic white building with a statue of a man on a horse on top.
Crowd of people standing in line at a sports event, with a large colorful wall in the background displaying the Liverpool Football Club logo and the slogan "bring the flavor".
Colorful room with vertical glowing light tubes and a graffiti-style mural on the yellow wall featuring various words and images.
Bright yellow interior with curved walls and vertical light fixtures, part of an attraction or installation.
Outdoor scene with a large, colorful, festive Lays event booth on a city street, surrounded by barriers, with people walking nearby. The booth features a rainbow arch and a giant digital screen. In the background, there are tall white buildings, a la
A man in a black t-shirt with a Pepsi logo preparing a cocktail at an outdoor bar, with bottles and cans on the counter, and city buildings in the background.

SELECTED CLIENTS

  • Diesel

    Bershka

    Oysho

    Sunglass Hut

    Maurice Lacroix

    Inditex

    Lego

    Adidas

  • Pepsi

    Pepsi Max

    Lay’s

    Singha

    Roku

    Beam Suntory

    Jagermeister

    KFC

    Belvedere

    Lidl

    Heineken

  • Facebook

    Mozilla

    Instagram

    Boiler Room

    Google

    Oculus

    Microsoft

    AT&T

    MWC

    Ericsson

    Cisco Jasper

    Movistar

    Vodafone

    Twitter

    Reliance

    Huawei

    Sierra

  • Momentum

    Fuse

    Tracy Locke

    Future Impose

    Solsona

    Black Tomato Agency

    Vice

    Copa 90

    Mcgarrybowen

    Renown

    Magnetic

    Goodtimes Collective

    KGA

    JEFF

  • Art Center

    Inspiraction

    AAA

    Djs Contra La Fam

    Unesco