MAHOU

120K

EVENT ATTENDEES

18

EXPERIENCES

3

DAYS

THE BRIEF

To design a captivating, immersive, and awe-inspiring space for Mahou San Miguel at the HIP 2023 event in Madrid. This singular space would serve as a dynamic showcase, embodying innovation and excellence, while highlighting the brand's latest services and products.

THE CHALLENGE

Unifying all the sub-brands and services under one umbrella while allowing each one to have their own space and identity. Another challenge was to translate this design and these activations to a semi-permanent installation in their offices.

THE EXPERIENCE

Our vision entailed a centralized centerpiece that branched out into distinct spaces, interactions, and experiences. Collaborating closely with spatial designers, we meticulously crafted visual content and interactive activations that seamlessly intertwined physical and digital elements, ensuring a harmonious connection on both realms.

Modern indoor lounge area with red decor, metal chairs, round tables, digital screens, and mood lighting.
Interior of a modern building with red and gray design elements, featuring a curved red pathway with directional arrows, seating area with red chairs, wooden slats forming walls, digital screens, and plants.
Interior of a modern entertainment complex with neon lighting, a reception desk, and signs for a bar and seating areas.
Interior view of a modern bar or hospitality solutions area with digital kiosks, bright red and pink neon lighting, and signage in Spanish promoting beer and water brands.
Neon-lit exhibit space showcasing small electric vehicles and digital screens.
Empty modern indoor space with red and gray color scheme, multiple digital kiosks, and wall screens displaying financial information.
Indoor space with colorful neon lights, modern furniture, and people walking, resembling a vibrant shopping mall or entertainment venue.
An exhibition booth with a small white delivery truck labeled 'Voldis' and 'sayinqueunto.com', digital screens, and modern, colorful furniture under a ceiling with lighting.
A trade show booth for Rentabilbar featuring a large digital screen, a red curved counter, and red seating. The background has a black and red dotted pattern with the text "RENTABILBAR" and "TENDENCIAS Y NOVEDADES DEL SECTOR." There is a smaller digi
Large digital display with a map and text in Spanish, featuring the words 'Más con Mahou Sanmiguel' and various brand logos, located inside a bar or event space with bar counter and bottles in the background.
People attending an indoor event or exhibition with neon lighting and decorated booths, some standing and others seated at tables.
Entrance to a Mahou San Miguel booth or display area with red and black branding, featuring a small promotional vehicle, digital signage, and advertising banners.
Neon-lit interior of a cafe with pink, blue, and purple lighting, seating area with tables and chairs, and a sign that reads '+Bar' and 'Las mejores soluciones para tu cafetería'.
A small white vehicle with digital advertising displays on its sides, parked indoors at an event. The displays show red backgrounds with white text and logos. Next to the vehicle is a seating area with a modern pink and red booth and an electronic si
A woman interacts with touchscreen kiosks in front of a large screen displaying a digital interface in a modern exhibition space with wooden paneling and ambient lighting.
Crowd of people at a trade show or conference with various booths and colorful neon lighting.
Two white facial recognition robots with black cameras on a counter in a café or restaurant, with a red wall and glasses in the background.
An illuminated indoor bar area at a trade show or event with neon lights, people sitting and chatting, and a black counter with a white '+Bar' sign.
Three people looking at an informational display board with botanical decorations around it.

SELECTED CLIENTS

  • Diesel

    Bershka

    Oysho

    Sunglass Hut

    Maurice Lacroix

    Inditex

    Lego

    Adidas

  • Pepsi

    Pepsi Max

    Lay’s

    Singha

    Roku

    Beam Suntory

    Jagermeister

    KFC

    Belvedere

    Lidl

    Heineken

  • Facebook

    Mozilla

    Instagram

    Boiler Room

    Google

    Oculus

    Microsoft

    AT&T

    MWC

    Ericsson

    Cisco Jasper

    Movistar

    Vodafone

    Twitter

    Reliance

    Huawei

    Sierra

  • Momentum

    Fuse

    Tracy Locke

    Future Impose

    Solsona

    Black Tomato Agency

    Vice

    Copa 90

    Mcgarrybowen

    Renown

    Magnetic

    Goodtimes Collective

    KGA

    JEFF

  • Art Center

    Inspiraction

    AAA

    Djs Contra La Fam

    Unesco