The HIP (Hospitality Innovation Planet) fair in Madrid is a leading event for innovation and trends in the hospitality and foodservice industry. It brings together professionals from the sector to explore technological solutions, new business strategies, and the latest developments in gastronomy, hospitality, and foodservice, becoming a key space to drive growth and digitalization in the industry.

THE BRIEF

For the second year in a row, Spain's largest brewer, Mahou San Miguel, asked us to develop the creative concept and production for its presence at the HIP. And last year we had already set the bar very high. Continue to make visible the new vision of the company, not only as a brewery but as a platform of services and products, EVERYTHING that a restaurateur needs to run his business.

THE CHALLENGE

Make each vertical of the company visible with a unified message under our claim "More With Mahou", expressed within 900m2 and only 4 days to set up everything, larger and more innovative and impactful than the previous year.

THE EXPERIENCE

Curved spaces, with colours outside the brand's traditional palette, highlighting innovation and technology. With content created for each business area, both video and interactive, with a particular but at the same time unified message.