Working with Microsoft on creating a memorable launch of the Windows Phone during Mobile World Congress.
The Mobile World Congress is an essential meeting of the year and the Windows Phone Party is a highly anticipated invitation. R/GA ask us to produce the annual party of the year introducing the new Windows Phone operating system.
The most historical theater in Barcelona, El Molino, converted in one of a kind experience that included a Japanese market, a burlesque show, a circus performance with aerial acrobats and interactive zones challenging new technologies. From the building’s façade to its upper terrace at this emblematic venue, transmitted innovation and highlighted the new phone operating system inviting the attendees to discover it. An evening filled with activations, competitions, costumes, animated photographs and premium catering.
Concept / Creativity / Production / Interactive