Project no.2

MOVISTAR 

FILM AND MUSIC FESTIVAL ACTIVATION

How do you create a movie experience for film festival goers ?

We recreated a movie car driving experience by placing (half) a car in front of a chroma key where the audience could choose the scene they wanted to be 'driving' to - chased by the police, chased by gangsters, chased by a rhino, escaping a tornado, or simply having a romantic drive through the streets of Paris. All videos were sent to each user's Facebook profile or email after a simple registration process.

Concept / Creativity / Production / Interactive

Movie experience and digital activation for Movistar Spain. Half car chroma activation film festival.
Movie experience and digital activation for Movistar Spain. Half car chroma activation film festival.
Movie experience and digital activation for Movistar Spain. Half car chroma activation film festival.
Movie experience and digital activation for Movistar Spain. Half car chroma activation film festival.
Movie experience and digital activation for Movistar Spain. Half car chroma activation Vida festival.