FILM AND MUSIC FESTIVAL ACTIVATION
How do you create a movie experience for film festival goers ?
We recreated a movie car driving experience by placing (half) a car in front of a chroma key where the audience could choose the scene they wanted to be 'driving' to - chased by the police, chased by gangsters, chased by a rhino, escaping a tornado, or simply having a romantic drive through the streets of Paris. All videos were sent to each user's Facebook profile or email after a simple registration process.
Concept / Creativity / Production / Interactive