Project no.2

MOVISTAR 

FILM AND MUSIC FESTIVAL ACTIVATION

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How do you create a movie experience for film festival goers ?

We recreated a movie car driving experience by placing (half) a car in front of a chroma key where the audience could choose the scene they wanted to be 'driving' to - chased by the police, chased by gangsters, chased by a rhino, escaping a tornado, or simply having a romantic drive through the streets of Paris. All videos were sent to each user's Facebook profile or email after a simple registration process.

Concept / Creativity / Production / Interactive