PEPSI + KFC Football Challenge

One week before the UEFA Champions League Final celebrated in Madrid, we created a challenge for the Pepsi and KFC partnership on this event.
We took on a well known square in Madrid city center and created an interactive football challenge  where you could win 2 tickets to the Champions League Final. 
Apart from the interactive elements which would react to the gameplay in the space, two famous football commentators animated the event, and world record holding football freestylists showed off their skills to the devout audience. At the end there was only one winner, but many came out to play.

Concept / Creativity / Production