THE DREAM
CREATOR

8.000

Dreams

2 booths

100kg

Pink monster

4

WEEKS

THE BRIEF

The Dream Creator is an interactive AI installation that transforms written prompts into visual dreams on a giant screen. Designed to ignite creativity, the experience enables visitors to see their unique dreams come to life alongside those of others, creating a communal gallery of imagination.

THE CHALLENGE

Our goal was to demystify generative AI by making it approachable and enjoyable for everyone. We wanted to engage participants in a way that was not only entertaining but also educational, showcasing AI’s ability to turn simple ideas into compelling visual art, while addressing the public’s curiosity and hesitation around AI-driven creativity.

THE EXPERIENCE

Guided by YAI, our friendly ambassador, users enter an immersive experience where they select characters, settings, and styles to design their dream. With just a few clicks, dreams appear on large screens, uniting individual visions into a shared celebration of creativity. Over four weeks, 8,000 dreams were created, highlighting the interactive and transformative potential of AI in art.

SELECTED CLIENTS

  • Diesel

    Bershka

    Oysho

    Sunglass Hut

    Maurice Lacroix

    Inditex

    Lego

    Adidas

  • Pepsi

    Pepsi Max

    Lay’s

    Singha

    Roku

    Beam Suntory

    Jagermeister

    KFC

    Belvedere

    Lidl

    Heineken

  • Facebook

    Mozilla

    Instagram

    Boiler Room

    Google

    Oculus

    Microsoft

    AT&T

    MWC

    Ericsson

    Cisco Jasper

    Movistar

    Vodafone

    Twitter

    Reliance

    Huawei

    Sierra

  • Momentum

    Fuse

    Tracy Locke

    Future Impose

    Solsona

    Black Tomato Agency

    Vice

    Copa 90

    Mcgarrybowen

    Renown

    Magnetic

    Goodtimes Collective

    KGA

    JEFF

  • Art Center

    Inspiraction

    AAA

    Djs Contra La Fam

    Unesco